Here is a statement of my ethics and personal policies. It is more than most of you want to know, but, in this age of suspicion and mistrust, I am laying it all out.

Jacqueline Moore

Let’s begin with a critical piece of information every reader of this site needs to know about me: my business partner Jacqueline Moore is actually my wife. She and I met at the University of Wales, and subsequently we worked in the same company (Reed Business Information). Then she joined the Financial Times, owned by Pearson Group, where she worked for 16 years as a journalist and columnist.

My independence as a
management commentator

Obviously, a portion of my wife’s income was in Pearson shares, some of which she has sold and some of which she still holds. She still receives Pearson shares from time to time. Jacqueline makes all her own decisions related to these shares, and I do not own or have future rights to own or control any of them. I own shares only in Tomorrows Leaders Ltd and in Moore Sonsino Limited and take my independence from any other corporation very seriously indeed.

I have investments in several group pension funds, which are managed without my input by fund managers, and they might from time to time put my money into funds that buy shares of stock in the companies I write about and research. But I do not have any knowledge about what they specifically buy, or when they buy and sell any shares. So while I still intend to report leadership news on this and other sites, as in any print articles or books I publish, I will continue to make subjective comments and opinions on the business and strategies of global companies. However, let me be clear that I do not offer legal, financial or investment advice (not to Jacqueline and not to you either!).

London Business School

In the interest of full disclosure, let me state clearly that the Tomorrow Leaders Institute is not now nor has it ever been associated with London Business School in any way. The Tomorrow’s Leaders Research Group that I started at London Business School in 2002 certainly provided the roots for much of my thinking, but the work of the Tomorrow Leaders Institute should not be construed as having any connection with London Business School.

Tomorrow Leaders Institute
and Tomorrows Leaders Ltd

Finally, let me state that while our core brand is the Tomorrow Leaders Institute, the limited company which owns the brand is Tomorrows Leaders Limited. In the United Kingdom a laudable restriction is placed on companies by the British government which means that if we want to call our company Tomorrow Leaders Institute Limited we will need to show the British Secretary of State:

- that we are carrying out research at the highest level;
- that there is a real need for the Institute;
- and that we have appropriate regulations or standards.

Rather than register the name in advance of commercial trading, we chose a different path. We chose to engage with executives and institutions around the world, to engage with our clients and customers and involve them in defining our purpose and regulations. After a suitable period of time has passed, we will move to incorporate the new name Tomorrow Leaders Institute Limited. To do this any sooner would be wrong.

Nevertheless we choose to adopt the rigorous standards you might expect of an organisation calling itself the Tomorrow Leaders Institute. Indeed, we are already “carrying out research at the highest level” and publishing the results in peer-reviewed journals. In short, we will continue to deliver all of our training, consulting, speaking and mentoring services with the rigour and relevance you would expect from the award-winning tutors, writers and researchers that Harvard Business Press calls ‘learned yet practical’.

I am well aware of the controversies surrounding ethics, both offline and online, some of which may give you pause for thought about the quality and honesty of some consultants and practitioners in the business world. I believe that this wariness is a good thing for everyone and I encourage you to ask tough questions and to demand more of those providing information and educational services of all kinds. I know that I am asking for a large measure of trust from readers of the site and from the members of the Tomorrow Leaders Institute, and I pledge to do everything I can to be deserving of that trust.

I hope I am not being too obvious when I say I care about my reputation more than anyone and I have always sought to live up to the high standards that won Jacqueline and me a National Training Award from the British government “for excellence in training”. I will uphold those standards in this job.