If you know me, or have seen me in action at any of the business schools where I teach, you’ll know what to expect at one of my events. My style is fairly dynamic and intense, but we’ll also have a lot of fun.

I like to blend a mix of thorough and practical “how-to” information with doses of practical inspiration. So at my public events you will get all the practical strategies AND the networking that you need – with each other and with me.

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Why You Should Attend Our Live Events

If you’re not always learning and growing, then you (and your business) are dying. Some of my clients are shocked to learn that every year I personally spend a minimum of £30,000.00 on continuing education, including home study courses, coaching, and… especially… attending live events. In fact, attending live events is the most important, because they pay off TENFOLD in real terms! And no, the business schools don’t pay for me to attend those programmes – I pay out of my own pocket.

5 Reasons Why Successful Leaders Attend Live Programmes

There are 5 reasons that attending live events is one of the BEST ways to turbocharge your leadership and your business.

1) You get complete immersion in your subject

Hey, I’m a big fan of home study programmes – including books, CDs, DVDs and courses – I sell them, after all. But NOTHING compares with getting away from your office or home, spending a few days with professional faculty and other “students”, and completely focusing on learning new strategies to improve yourself and your business.

2) You meet people who “get” what you do

When I first started out in my first leadership role I really didn’t have anyone else to talk to about it. It was a really lonely time. Then I remember walking into my first leadership seminar, and within five minutes realised I had hundreds of people to talk to who “GOT” what I was trying to do as a leader! We could exchange ideas, share resources and coach each other. It was a whole new world and I’ve never looked back. I love attending seminars and workshops. You should too.

3) More Business, More Leads, and more High-Level Opportunities

It isn’t unusual after attending live events to come home with dozens of new friends and tons of cards from your colleagues on the programme. Many of these people are willing to collaborate with you in some way on your projects. Sometimes you even make direct sales of your product or service. And you will always come away with invitations to visit other businesses in other parts of the world.

Here’s one tip I’ll give you, because I discovered this early on. The quality of the people at an event often correlates with the price tag of the event. You will generally meet more successful people at the events that cost more. I’ll leave you to figure out why that is for yourself.

4) Deals on Continuing Education and Coaching

Many of the speakers at the live events you can attend also offer home study courses, or some type of continuing education. So attending live programmes is a great place to check people out and decide whose material you want to get and who you want to continue learning from. Plus there are usually special offers given there to encourage you to invest in your future on the spot. So you can save money, as well as learn.

5) Visit New Places and Have Fun in a Tax Deductible Way!

Talk with your accountant about this one, but in most cases educational events are usually completely tax deductible. After all, you’re traveling there to learn, network, and increase your business.

Tip: Even if you don’t imbibe, hang around near the hotel bar and certainly stick around for coffee breaks and during lunch. You’ll find this is where everyone congregates and the real networking happens. But be sure to get OUT of the hotel at least one night to enjoy the city you’re visiting!

BONUS: Access to the “Gurus” – in Person
One more thing: the speakers at live events are usually very accessible. You’ll always find me, for instance, hanging out in the hallways, in the lobby, and in the coffee bar. Other faculty are just the same. You can easily catch a few minutes of their time to ask a quick question or discuss a point they made in their presentation. This is an extremely rare opportunity – you can’t just call these folks up and get them on the phone! This type of access is priceless and will also get you more exposure and credibility.

And When All Is Said and Done…

When it’s all over, you’ll be exhausted, but you’ll have more energy and enthusiasm for your leadership challenge and for your business than ever before. Plus you’ll have new, powerful connections with people and proven strategies ready to implement!

So make sure you take the opportunity to get to a live seminar this year. There are some things you just can’t get from a book.